The Marketing Plan, The Central Instrument For Directing And Coordinating The Marketing Effort, Operates At ________ Levels | MCQ Answer

The Marketing Plan, The Central Instrument For Directing And Coordinating The Marketing Effort - MCQ Answer
Multiple Choice Question

The correct answer is B) "Strategic And Tactical", as the strategic plan (Long-Term Plans, which are made for more than one year) focuses on target markets and Value Proposition while Tactical Marketing Plans (Which are Short-Term Plans less than one year) focuses on marketing tactics such as on the reactions due to the occurrence of potential disadvantage i.e., change in competitor’s products price over the period of two or three months, product features, promotion and merchandising. So, all other options like (A) functional and operational, (C) corporate and operational, (D) customer and expenditure and (E) corporate and division are incorrect choices for this Multiple Choice Question.

More About Strategic And Tactical Marketing

Strategic Marketing is overall plan of a company to achieve goals and objectives while Tactical Marketing are Short-term action plans to accomplish these overall objectives and goals of a company. For example, if the strategic marketing is to grow the business in local area of a city within five years, then tactical marketing is adopted to achieve this objective and goal by promoting well trained staff in this particular area, different products offerings are introduced, etc.

Both strategic and tactical marketing are necessary to achieve goals. If tactics are not implemented overall goals are not achieved and if tactics are implemented but overall goal is not clear then actions are done in the wrong way. For example, if the company strategic marketing is not clear whether to increase sales within five year, then tactical actions may be done slowly and in the wrong way i.e., required expertise marketing team may not be hired and only few trained team members are hired and they have no plan to increase sales within five years in such particular area of city, then also overall goal will not be achieved.

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