The Compelling Reason Customers Should Select Your Brand

Compelling Reason Customers Should Select Your Brand

Answer Of Short Question

The answer is “Value Proposition”, as the value proposition is a concise statement and a promise of value to be delivered or rendered to targeted customers (based on demographically, regionally, etc.) available in the market. It shows the benefits of products and services provided by a company to its potential customers to choose and buy its products or services as compared to its competitors. For example, a company claiming to deliver products to its customer at 10% discount with free delivery cost. It is a promise from the company to the client that the company will give 10% discount with no delivery cost, if he purchases goods from the company may be subject to a specified time period.

A value proposition statement for a transportation company may be "Instant And Cost Effective Delivery At Your Doorstep". This statement should be simple and concise mentioning the benefits promised to be delivered to customers.

Value proposition emphasizes on the customers why you are purchasing the products or services of that particular company? Why are you interested to buy that particular brand? A value proposition differentiates a product or a service of a company from its competitors in the market. The proposed customers are willing to select and may buy a company's brand if it provides unique benefits other than its competitors. If the customer finds solution to its problem, better than its competitors, then he, immediately, buys the product or service as this is the main reason for which he was looking for the solution.

If the company's value proposition is clearly conveying the message about the unique benefits of brand in the perception of proposed customers, then it will surely convert the proposed customers into actual customers. It increases brand awareness and brand loyalty in the minds of customers.

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