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Showing posts from June, 2023

MCQ Answer | A Company Getting Ready To Launch A New Product Must Make Several Decisions. The Company Must First Decide On

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Multiple Choice Question Answer The correct answer is D "When to introduce the new product" , as now the company will decide when to give introduction about new launching products to target customers in the market. When a product is ready, then, it is the right time to launch a new product in the market. Before a product is ge tting ready to launch, test it, check its quality and see if it satisfies customers' needs. Before introducing the new product in the market, the company must make many important steps. The company should make long-term strategies and short-term strategies. The company generate new product ideas. Evaluate the new product ideas whether it fits the strategic and tactical strategies or not. Low ranked products are rejected while high ranked products are accepted for further processing. After that product development process is started by using innovative methods i.e., use of new technology to develop the product and then test the product from prop...

MCQs Answers | Marketing Is A Process Which Aims At | Marketing Is A Process Of Converting The Potential Customers Into

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MCQs Questions Answers | Marketing Is A Process Which Aims At .............. The correct answer is C "Satisfaction of Customer Needs" , as Marketing is the process of capturing customer value in order to satisfy customer needs & wants in return. It is the ultimate purpose of marketing. If the customers are not satisfied, then the sales can't be increased and as a result the customers may shift to the competitors' products or services. Customer-Driven marketing strategy is adopted to differentiate products with competitors in terms of quality and hence increase customers' satisfaction by providing superior customers values in return. What Is The Correct Option For MCQ "Marketing Is A Process Of Converting The Potential Customers Into ______". The no. 3 "Actual Customers" is correct as Marketing is the process through which we convert potential customers into real or actual customers by satisfying them and meet their needs to capture c...

(MCQ | True & False) A Company Launching A New Product Must First Decide ________.

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MCQ & And True & False Question Answer | Company Launching A New Product Must First Decide ________. The correct answer is (C) " when to launch the product" , as when launching a new product or service into the market, the company must decide, firstly, when to launch the product into the market i.e., the suitable time in which the new product can attract & influence the customers (both existing and new) in the market. So, a company launching a new product into the market must first decide on where to launch the product is "False" . Launching a new product requires careful examine as it is the time to release the product in front of the audience. The company adopts various mediums and marketing strategies to get maximum exposure when launching its new product. In this way, the customers are well aware of its new products and if they are willing to buy product, they will surely buy new products launched by the company through marketing campaign. Press re...

Multiple Choice Question Answer | Introducing A New Product Into The Market Is Called _____.

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The correct answer of this mcq is D) "C ommercialization" , as Commercialization is a process of bringing new products or services or ideas into the market to gain profits or financial return. During New Product-Development Process, commercialization requires co-ordination of different departments such as production, distribution, marketing, sales, human resource management, customer care representative service, etc., to achieve a commercial success. Commercialization is considered to be the final phase of new product-development process. Proper commercialization plan should be prepared before the product is ready to launch. Company needs to test the product before releasing into the market. Check the strategic and tactical strategies so that the short-term and long-term plans will come through i.e., product will satisfy customers needs and create superior customer value, product is acceptable by the audience and it is beneficial for the society. Advantages of Commercializati...

The Marketing Plan, The Central Instrument For Directing And Coordinating The Marketing Effort, Operates At ________ Levels | MCQ Answer

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Multiple Choice Question The correct answer is B) "Strategic And Tactical" , as the strategic plan (Long-Term Plans, which are made for more than one year) focuses on target markets and Value Proposition while Tactical Marketing Plans (Which are Short-Term Plans less than one year) focuses on marketing tactics such as on the reactions due to the occurrence of potential disadvantage i.e., change in competitor’s products price over the period of two or three months, product features, promotion and merchandising. So, all other options like (A) functional and operational, (C) corporate and operational, (D) customer and expenditure and (E) corporate and division are incorrect choices for this Multiple Choice Question. More About Strategic And Tactical Marketing Strategic Marketing is overall plan of a company to achieve goals and objectives while Tactical Marketing are Short-term action plans to accomplish these overall objectives and goals of a company. For example, if the stra...

True Or False - Exchange Is The Backbone Of Marketing?

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Which Is The Backbone Of Marketing? Briefly Explain. The answer is "True" , as exchange is the way through which the company offers something like quality products to its customers in return of price in order to satisfy, attract and capture customer value. Exchange in marketing is the process of receiving and giving value between or among parties. Company provides customers satisfaction by offering goods and services and create customer value in exchange of return or money from customers. Marketing is made to influence the customers but if the customers are not ready to buy the products or services, then exchange process can not be made and sales of the business declining day by day. Similarly, if the company ignores customers needs and wants and involved in Marketing Myopia, then customers are satisfied with the company products and services and ultimately the business is unable to create customer value in exchange and hence the business can't be grown. On the hand, if ...

You Have Been Asked To Record The Results Of Your Marketing Study By Writing A Short Letter To Management Explaining The Impact On Sales And Profits | MCQ

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Test Your Knowledge | Multiple Choice Question (MCQ) The correct answer is D "Body" ,  as the body of letter covers the major details of your results. It is the most important part of the business letter which covers the details in every aspect necessary in order to communicate the main purpose of the letter to the concerned party (i.e., management) effectively. The body provides the details for which you are writing the letter. The first two sentences of the body gives the main details of writing a letter. The language used in this part of letter (whether formal or informal letter) should be more focused on the particular topic for which your are writing a letter. Parts Of A Letter 1. Address Of Sender  2. Date  3. Recipient Address  4. Greetings  5.  Subject of Letter  6. Body  7. Conclusion  8. Complimentary Close  9. Signature Suggestions To Write A Body Part Of A Letter Written To Management 1. The body of such letter should be for...