The Strategy That Competitors Cannot Easily Duplicate Or Surpass

Strategy That Competitors Cannot Easily Duplicate Or Surpass

Answer Of Short Question With Brief Explanation:

It is “Sustainable Competitive Advantage” as under this competitive advantage, it is very difficult for competitors to duplicate or surpass the features and capabilities of a business. The business has advantage over its competitor that it is very difficult for competitors to meet the needs of customers in such a way as a business performs in the market i.e., a business providing better quality products to customers than its competitors has Sustainable Competitor Advantage over its competitors. Due to this, the company's sales are the best than its competitors in the market. Examples of companies having sustainable competitor advantage are Google, Apple Inc., Amazon, Microsoft, etc.

Due to sustainable competitive advantage, the company has better skilled and trained people than the competitors who provides better quality products and services and satisfy customers by solving their problems effectively. In fact, the company is a Market Leader in its field due to quality products, skilled and qualified staff.

To gain sustainable competitive advantage, the company needs quality products which others can't provide. Qualified and committed trained persons are required to make innovation by applying the marketing strategies to improve working performance, create customer loyalty, brand awareness and brand equity and finally create superior customer value to achieve that goal for the company in upcoming years. A company can only try to achieve that goal and the results will be given by Allah Almighty.

So, we can say that "Sustainable Competitive Advantage exists when a company / firm maintains superior performance relative to its industry over a long period of time". In such a situation, it is very difficult for competitors to compete with such firm, copy it or surpass it.

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