Any Individual Who Purchases Goods And Services From The Market For His/Her End-Use Is Called _

Solution To The MCQ Question

The correct answer of this MCQ is a. “Customer”, as customer is the person who buys goods or services for his / her end-use and satisfaction or to manufacture or resell goods or services to others. A customer always purchases goods or services but he / she may or may not be the end-user while a consumer is one who consumers or uses goods and services for his / her personal use and they always are the end-user of goods or services. For example, when a customer purchases wheat at a given price, then such person is a customer and when such wheat is used by family members like father, sons, daughter, etc., then all of these are consumers who consumes and uses the wheat. A buyer or purchaser is one who buys or purchases goods or services under the agreement.

Initially, a customer when purchases goods or services from company is a customer but later on when he / she uses or consumes goods or services he / she becomes a consumer.

A purchaser, if after purchasing goods & services, resells or manufactures goods and services, becomes a customer. Also, if he / she uses these goods or services for consumption purposes becomes a consumer as well. In a company, a purchaser purchases goods or services on the behalf of the company from time to time to meet the demands of the company. For example, an educational institution may require to purchase office material and academic material to make working of classes and office active, so these need a purchaser who buys office and academic material from time to time to meet the needs of educational institution.

Customer is very important person for a marketer as if he / she are satisfied, then sales of company are increased.