Bonneville Communications Is Concerned About Test Marketing Its New Device. Which Of The Following Is Not A Disadvantage Of Test Marketing That Would Likely Concern Bonneville Communications?
Solution To The Multiple Choice Question (MCQ) The correct answer is D) as in Test Marketing, marketers get better understanding and know-how valuable market experience about company’s products or services before fully launching the new device or service into the market. It is the main advantage of test marketing which the company (Bonneville Communications) has by implementing Test Marketing. In order to solve this mcq, the students must have clear understanding about test marketing, its advantages / merits and disadvantages / demerits which are discussed below: What Is Test Marketing Test marketing means a company wants to test its new product or service so that the company can check what is probable result will be when the customers try it before fully launching the product or service into the market. The company wants to make some experiments before introducing its product or service such as whether the customers like the product or not. What kind of age like the product the most? ...